Juan Haro founded his rice company together with his children in 1990 on 125 acres of ideal rice land. The farm where the rice is grown is called “EL PUERTO” and borders the Segura River. This high valley, with cold and crystalline waters, make Calasparra Rice a unique product in both quality and prestige.
This family business is comprised of four family members and six employees, and they have branded their rice ARROZ FLOR DE CALASPARRA. Calasparra rice is known in Spain and throughout the world as some of the finest rice available, especially in regard to paella rice.
The Juan Haro rice mill is located on the farm itself. The rice is milled, warehoused and packaged all at the same location ensuring optimal care and quality.
This is a short grain white rice that absorbs the flavor of broth and seasoning and it has a wonderful texture and firmness. It is ideal for all your rice dishes and is prized as the best paella rice available.
The hard work and quality control of the Juan Haro family and its farmers has awarded this superb rice the governmental guarantee of quality known as the Denomination of Origin.